Privacy Policy

Last Updated: January 2026

Ashcroft House ("we," "us," "our," or "Company") operates the website ashcroft-house.co.uk. This Privacy Policy explains how we collect, use, disclose, and otherwise process information about you when you visit our website and use our services.

Please read this Privacy Policy carefully. By accessing or using ashcroft-house.co.uk, you acknowledge that you have read and understood this policy.

Information We Collect

We collect information in several ways:

• Personal Information: When you contact us, subscribe to our newsletter, or interact with our website, we may collect your name, email address, phone number, and other details you voluntarily provide.
• Technical Information: We automatically collect your IP address, browser type, operating system, device identifiers, and pages visited.
• Cookies: We use cookies and similar tracking technologies to enhance your experience (see Cookie Policy section).
• Usage Data: We collect information about how you interact with our website, including links clicked, time spent on pages, and referral sources.
• Affiliate Tracking Data: We track clicks and referrals to external casino and affiliate partners for commission purposes.

How We Use Information

We use the information we collect for the following purposes:

• To improve and optimise our website functionality and user experience.
• To conduct analytics and understand visitor behaviour patterns.
• To track affiliate referrals and calculate commissions.
• To send you promotional emails and updates (where you have consented).
• To prevent fraud and ensure website security.
• To comply with legal obligations.

Cookie Policy

Our website uses the following types of cookies:

• Essential Cookies: Required for basic website functionality.
• Analytics Cookies: Used to track visitor behaviour and website performance.
• Affiliate Tracking Cookies: Used to identify and track referrals to external casino partners.
• Marketing Cookies: Used to deliver personalised content and advertisements.

You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect website functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our website contains links to external casinos, gambling operators, and affiliate websites. Ashcroft House does not control the content, privacy practices, or policies of these third-party websites. We are not responsible for how these external sites collect, use, or protect your information.

We strongly recommend reviewing the privacy policies of any external casino or affiliate site before providing your personal information. Your use of third-party websites is subject to their terms and conditions, not ours.

Your Rights

Under UK and EU data protection law (including the UK GDPR), you have the following rights:

• The right to access your personal data.
• The right to rectify inaccurate or incomplete data.
• The right to erase your data (the "right to be forgotten").
• The right to restrict processing of your data.
• The right to data portability.
• The right to object to processing.
• The right to withdraw consent at any time.
• The right to lodge a complaint with the Information Commissioner's Office (ICO).

To exercise any of these rights, please contact us using the details in the Contact Us section below.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Account Information: Retained while your account is active and for 12 months thereafter, unless legally required to retain longer.
• Analytics Data: Typically retained for up to 26 months.
• Affiliate Tracking Data: Retained for the duration necessary to process commissions and resolve disputes.
• Marketing Information: Retained until you unsubscribe from our mailing list.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

Email: privacy@ashcroft-house.co.uk
Website: ashcroft-house.co.uk

If you are dissatisfied with our response or believe we have violated your data protection rights, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Disclaimer: This website is for informational purposes only. We do not promote gambling to persons under 18 years of age. Gambling can be addictive. Please gamble responsibly and refer to Gamcare (www.gamcare.org.uk) or the National Problem Gambling Clinic for support.